Category: Marketing Services

Today, Facebook is the largest social media site with almost 1.5 billion active users. The unique thing about the social network is that it continues to grow without showing any signs of slow down. This is in stark contrast to the story of Orkut that wound up gloomily some time ago. According to the latest advertising report, Facebook’s CTRs also show consistent growth. In fact, its click-through-rate growth is growing even faster than that of the largest search engine’s display CTRs.

Facebook’s Dominance Over Google in CTR
According to a top senior marketing consultant, the social network has been dominating Google in this aspect for over a year now. Its CTR is growing faster than that of Google. But the search giant is itself working on its new features to close in and overtake the social site. It has recently launched the Customer Match Feature, which is expected to help it gain a lot of lost ground.
Studies show that Facebook’s ad CTR has grown by more than 35% over the last year. This proves that its focus on targeting is offering good returns. Advertisers worldwide are increasingly using the social site and getting positive impressions. This has been confirmed by hundreds of senior marketing consultant globally.
Google’s CTR Growth
On the other hand, Google’s display CTRs have grown by around 25% over the last year. Even when Google announced its new feature, it shows that the search giant is facing stiff competition and desires to take advantage of its targeting data for improving its display performance. The new feature, Customer Match, will allow marketers to target audience based on their email addresses. You will also be able to target others who match the target audience across Google’s properties like Google Search, Gmail and YouTube.
The Customer Match feature allows marketers to load list of email addresses they already have. The addresses are then matched to the users who are logged in Google. It will then develop ads/campaigns to target these users.
According to leading social media experts, 7 out of 10 online consumers are influenced by the timing, relevance and quality of your message. If you get these factors right, most of your target audience will start building a positive perception of your brand.
Facebook may be growing at a faster rate more recently, but with multiple web properties and platforms, Google has a long term edge. Advertisers have a wider ranging reach over its platforms. But at the same time, advertisers on the social network are gaining better traction for the moment being. How long this growth will last is another story. But Facebook itself is working on expanding its horizons in the near future.

Online marketing is helpful for bigger as well as smaller brands. If you are a start up, you can take full advantage of online marketing and generate more leads. This is one of the most cost effective solutions for anyone who does not have a big budget to spend on marketing and promotion. You can find many free tools online that will help you send emails, fliers, brochures, and all content generated online to your potential clients. This is one of the fastest and easiest ways to reach your customers.

SEO techniques

The search engine optimization is one of the most potent techniques to gain a maximum reach for your brand by generating content. There are many agencies that provide these services additionally to providing web designing and web content services. Everything is getting digitized. Even restaurants are using the digital menu boards instead of traditional menus, because it is easy for the customer to browse through the options and make a decision. Restaurants too can take advantage of SEO and get more customers and improvise their services through the feedback and online reviews.

Create a buzz

• Though digital menu boards are in vogue in most of the eating joints, they are also providing a Wi-Fi service in an exchange for getting likes on the Facebook page of their eating joints.

• The best thing about using these digitized carte is that, it becomes easy for the customer to read it with a back light thrown on them, and place an order.

• You can also order food online, and use coupons if you have. Many eating joints come up with online and offline campaigns in order to create a buzz. It could be anything from introducing a new dish or giving you heavy discounts on a single day.

• A buzz is also created when you have something unique to offer that proves to be your competitive advantage.

• You can come up with numerous ideas to create a buzz for any brands online and offline.

Content

Content can be generated in any format. It could be generated in the form of text, audio, video, animation, visual, or any mixed format. The main purpose is to attract the attention of the users and generate curiosity in them. Once the user is able to take an interest in the content you generate and finds it interesting, the user will also feel the need to share it. So, you must develop content that is sharable. This could be challenging, but requires a certain amount of brainstorming.

Conclusion

No matter how good your product is, it is impossible to get the word out and create more awareness about your brand unless and until you know how to promote your brand. So, learn the tools and techniques to promote your business if you do not want to hire an agency.

In recent days, lives are tied up with hectic work schedule and mundane tasks that are to be carried out in regular routine. To break free from the boredom and to have some spice in life, hobbies and passions play a major part. So, what exactly you like doing as your pass time? If you have flair for writing, you can exploit your liking in a number of ways.
You can also sell story online and turn your passion into a second profession. This is an amazing way to utilise your hobby and flair for writing. If you have flair for writing stories, you can simply do it in your free time. You can write amazing stories and add photos to them and then try selling them online. You can make a lot of money as your second profession by selling your real life story.

Besides selling life stories, you can also pen down fictions or other stories that may attract the readers and you can sell story online. Nowadays, with everything happening over the Internet, reading stories has also become online. Besides stories, you can also sell celebrity photos online. Nowadays, nobody likes to drive up to the stores, stand in queues to buy stuffs. So, photo buying can be easily done online that can fetch you a lot of money. However, the nature of photos that you capture will determine how much earnings you will have.
In addition to selling, you can also sell your videos or personal stories to the newspapers, television networks and magazines. Nowadays, there are ample of such newspapers and magazines in their digital version. So, there will be no dearth of opportunities for you to sell your stuffs through the right way and earn money. However, you have to get in touch with a specialist business that deals with these things regularly.
Videos are also highly sought after things over the Internet. So, you can also make good money by selling videos. If you are interested in selling celebrity videos, then there are a lot of right avenues to do so and a specialist business can only guide you in it. If you try to do it yourself, it might be confusing for you.
So, it’s very easy to rise to fame and earn a lot by using your passion for writing.
Hobbies can help you stay happy
People have hundreds of different hobbies and passions. There are few people in this world who don’t have any specific hobbies or likings. There are different kinds of hobbies that one can have like writing, photographing, singing or dancing, collecting stamps, and hundreds of others. Hobbies are also the best pass time that one can have. It brings in joy and motivation in one’s life.

In the current day and age, people don’t simply buy anything that is available in the store. Instead, they are very particular about buying products of specific brands or types. This could be due to a number of reasons. Here are a few of the strongest factors that influence consumer product choices at present.
Product quality The present generation cares a great deal about the quality of anything they buy. They are not ready to invest money on a product that hasn’t proven to be of the highest quality. This is a theory that applies to products ranging from electronics to food. More and more people have started buying organic fruits and vegetables; even if it means spending a little extra, due to their supreme quality. Similarly, when acquiring services, consumers spend a lot of time debating over the best choice with regards to the quality of service delivery.
Branding The branding agency plays a significant role when convincing a consumer to buy a specific product. Even the strategies used in branding have evolved over time to incorporate the use of diverse concepts based on one idea, across multiple platforms, check this out!
Social media and online reviews Gone are the days when a company can convince its consumer that their product is the best there is. People invest a lot of time to refer multiple reviews of fellow consumers before buying a product or acquiring a service. Social media has become one of the best ways to market any product because it can be promoted at a higher frequency and a relatively low cost.
Labels Statistics have shown that the labels that are attached to products impact the consumer’s decision making process in a major way. A branding agency might even use this as a new opportunity to market the product, by including these labels in all their branding material.
Loyalty rewards One of the most modern strategies used by companies to attract consumers is the loyalty reward system. This method is based on making consumers feel like they belong to a highly exclusive group and entertaining them with special rewards and deals. This is also a great way to maintain customer loyalty for an extended period of time, see this awesome event company in Hong Kong.
Emotional influence A lot of brands are currently taking a more emotional route in most of their marketing campaigns. This is because emotions are very powerful in influencing decisions that we make on a daily basis. People are more inclined to buy products that help home children affected by natural disasters or products that save more trees, than products that merely make money.