Advertising agencies are considered the real maker or breaker of any business. Companies manufacture products after a hard struggle. They have to look after the raw materials, quality assurance and at the end, perfect product is produced with the help of a whole team. Even then, how perfect the product is, it does not assure people will buy it and make it a successful launch. After manufacturing of the product, another process starts and that is of marketing and advertising. Marketing and perfect outdoor advertising has expanded into multi-national, multi-million dollar industry that comes up with innovative ideas to market products and services every day. The latest trend that is on the rise in the marketing sector is smart car advertising. The smart car is a micro-sized car that usually comes in two-seat capacity. It is quite compact in size and almost looks like something out of animated movies. Smart cars are environment-friendly that helps to make the planet cleaner and greener.
Smart car advertising is quite on-trend right now. Lots of companies are investing in buying their own smart cars and use them for the purpose of advertising their products and services. These cars are not cheap in price, but once bought, they make a great investment. It has rechargeable batteries and needs no gas or fuel so that’s a great plus point. Once a smart car is prepared for advertising it can roam all around the city and play a vital role in reaching the consumers. Reaching the consumers and potential customers is the primary goal of any advertising campaign and smart car advertising is successful in achieving that goal.
Advertising on these smart cars is done quite strategically due to the fact that it has less space. The car is covered overall in printed flex or vinyl of the company. Many people prefer getting their smart car specially painted with the company’s logo for a drastic effect. Smart car advertising is mostly done in bold and vibrant colours such as bright hues and neon colours which can be spotted from far as well. The colours are deliberately kept on the brighter side so people can spot the car from far and recognize it again if they saw it. Some advertising agencies go a step further and put extra spotlights on the car’s roof or bright lights under the car to make it more attention-seeking. Addition of features such as music, product sampling, and mascot implantation can also be done to make the advertising campaign more effective.
Although smart car advertising can cost a bit extra, this will be a onetime investment and the car can be utilized again and again for different marketing campaigns by just changing the exterior of the car. The compact size of the car makes it easier to reach narrow streets where no other car can reach easier. It is also easier to park as it requires a small space for parking. The smart car is the future of advertising due to its countless benefits and positive reviews.