Importance of Audio Visuals For Online Products


Nowadays there are many companies that are in the selling of online products. The products might be traditional wares, but what is unusual is the way they sell them – opting for the online medium as the sole place for advertising and selling the wares. For these companies there are challenges in the way of knowing how to promote their products and how to position them. Choosing the right ways to promote or advertise are crucial for a company to do well in a competitive online sphere.
Nature of products
The kind of audio visual campaign you need to design with the help of a corporate video production in Brisbane would depend on the nature of the product you are selling. For instance, if you are selling fashion goods, besides designing graphics with models showcasing the products, how about a flash video that showcase the latest styles flaunted by models? That can surely captivate the audience and stop them by your online store to browse or experience the showcasing tales.
Different formats
The videos are designed in different formats and styles these days. When you approach a corporate video production in Brisbane for designing an audio visual campaign you need to tell them what you have in mind. You might want a slow roll of the company executives or a promotional campaign where the company directors talk about the core passion and the attributes of the brands. Again, the focus is usually on videos that are quick to load and will give the message across quickly without taking too much space and time.
Appeal of audio visuals
The appeal of audio visuals has been always superior to mere images and graphics. What a moving image can do is not surpassed easily by other forms of media. For that reason most corporate wish to find ways to capture the attention of their target audience and potential customers by promoting through video campaigns. Nowadays videos are no longer time taking and can be flashed on different mediums. For that reason, when a web page is opened a flash video will start playing without taking any appreciable time to load. The videos are made shorter, for a span of a few seconds so that the message is sent across in a smooth and interesting manner.
Finding the right experts
With the different experiments and uses that videos are being put to by the different media houses, what one needs is the right idea to implement, the right format and forum to put it up in. Many corporates are at a loss at this stage and that is where they need advertising experts to guide them. In most cases the advertising firm that handles the promotional strategies for a corporate will be responsible in coming up with innovative ways to promote their products.

An Extensive Introduction to Online Marketing

Online marketing which is also referred to as internet advertising or online advertising is a branch of marketing as well as advertising which makes use of the internet for delivering promotional marketing messages to buyers. It includes many forms of online marketing such as email marketing, social media marketing, search engine marketing, and web banner advertising along with mobile marketing.

What does online advertising involve

Like all other advertising media, online advertising frequently includes both publisher and who can integrate the advertisement into its online content along with an advertiser who provides the advertisements that are required to be displayed on the
publisher’s content. Various other participants involved in the process are ad server that technology delivers the ad, advertising agencies who helps in generating and placing the ad copy and advertising affiliates who carries out promotional work for the advertiser.

Online advertising works at the speed of light and, therefore, you must have a strong base with all the abilities to think critically and independently in order to select marketing agencies.

Typical duties of a reputed online marketer

Normally, a responsive marketing assistant is required to supervise every aspect of a business’s internet marketing strategy along with offline aspects of marketing too. Their role is elementarily a combination of promoting productive internal and external communications and various other responsibilities. The regular duties of an internet marketing coordinator include:

• They have to work with internal as well as external partners in order to achieve the goal of the business organization. They update answer to the queries and solve any issue related to social media marketing. The monitor the budget and control various fees and commissions required to execute the project. They monitor and the report went analytics against the key metrics.

• They are also well adept in handling search engine optimization jobs such as improving the content of a web page, ensuring efficient website structure, relevancy of the keyword, product names etc. They take care of the marketing through email by maintaining the list, segmenting, executing, monitoring and reporting. To enable all these, most importantly, they are required to keep updated with the latest trends in internet marketing and utilize this knowledge and skills as an organic member of the whole team.

Benefits of web marketing

There are various benefits of online marketing in Christchurch such as reduced cost in displaying online ads when compared to ads displayed offline. Online advertisers can accumulate information regarding the efficacy of their ads like the number of audiences and their response. So it also adds to its many benefits besides its measurability, ability to address a target group of users and covering a huge potential market at a time.

How To Use Different Types Of Marketing Channels?

When we talk about marketing channels we usually refer to the different methods by which products are moved from manufacturers to distributors or the end users. These are also called the distribution channels in the FMCG industry. The way the distribution channels are designed and set up will determine the efficiency of a company’s marketing method and will also impact sales and profitability. When the right channels are not set up for marketing goods, a company might end up facing inefficiencies in its economies of scale and reduction in profitability. Again, finding the right market or customers for the different products is important in setting up the right marketing channels.

Direct marketing

Some companies refer to events agency companies when they want to market their wares directly. In most cases, small ventures opt for the direct marketing method by which they eliminate the need of a middleman in order to get the products across to the end customer or user. In this form of marketing there are sales representatives who are employed to conduct the direct sales.

Use of distribution channels

In most cases, companies sell their products not directly to the end users, but through different distribution channels. The products are sent to a distributor outlet first and then to retail outlets. The companies usually employ an events agency for promotional campaigns while distributors are employed for distribution of the goods through different channels. There are different kinds of marketing channels that are chosen as per the nature of the goods being marketed.

Movement of goods

The channel that is chosen for distribution of goods of a company differs in the way the products are sent to the market. For instance, clothing that is created in a warehouse or designed by a designer is created and then shipped to the boutiques or departmental stores. This is a kind of marketing channel. In other cases, where products are sent to overseas locations, they are sent through the shipping companies. The marketing channels in this case involve several shipping and distribution partners.

Distribution channels and costs

The end product cost is dependent on the number of marketing channels that are used. There are several middle men who are involved in the distribution of a product and that affect the end cost of a product or service. The cost of each middle man’s service gets added as a premium or a percentage fee to the production cost of a product. In this way the final cost or price of a product is arrived at. At the time when a product’s marketing is being planned, the distribution channels and methods needed to be planned accordingly so that the final market price can be arrived at.

How To Build Brand Perception Amongst Consumers?

Brand perception is very important. It is so important that sometimes brand gain success solely on the basis of feeling created in the psyche of the consumer. Marketers say that 80% of purchases are based on emotions and so role of a brand manager is to formulate strategies that help consumers identify with the products that they use and consider them as part of their personality.

There are various ways to create a brand identity and cash it for generating sale. Here are mentioned a few of them.

Logo designing: Brand logo is supposed to be the first identifying feature. Digital banner designer can also work upon brand logo and create one that can ring bells in the mind in the very first glimpse. Creative designers research a lot, gain opinions and try finding the thought about the logo to understand how it is being perceived.

Banner designing: A banner can be just an image or it may be a complete landscape. It can also be just a sentence or a combination of few words with a picture at the back. Companies hire the services of a digital banner designer who can create a quality banner telling nice story to the viewer. Banner leaves a long-lasting impression on the mind of a consumer and is supposed to extend curiosity generated by the logo.

Advertisement copy: Advertisement copy is the voice of the brand. Producer has to be very clear on the premise of what message he wants to convey to the consumer. Role of ad copy is to generate a feeling of indispensability about the product in the consumer’s mind. Also, ad copy has to go with the consumer’s profile. When the target audience is filthy rich consumers, ad copy saying product to be cost-effective is not going to create any curiosity. Thus, use words wisely.

Brand Archetypes: Every promotion campaign has to have a personality. Products are meant to become a part of user’s daily life and so it is important to generate a profile that has personality traits which any user can easily identify with. For example, Apple is considered to be a visionary, whereas Microsoft is a next door girl.

Word of mouth: When many people start saying same thing at a time, people start believing it. So, the best way to create a brand perception is by talking about it. Organizations should start talking about the product by creating a discussion forum comprising of the company insiders. This group then should share their conversation among people of outer circle. The ripple effect generated can help create a buzz about the product.

Building brand perception is the first step towards making the product a new rage. So, think wise but act emotionally; it can help touch the right chord.

Facebook’s Display CTR Grows Faster Than Google’s CTR

Today, Facebook is the largest social media site with almost 1.5 billion active users. The unique thing about the social network is that it continues to grow without showing any signs of slow down. This is in stark contrast to the story of Orkut that wound up gloomily some time ago. According to the latest advertising report, Facebook’s CTRs also show consistent growth. In fact, its click-through-rate growth is growing even faster than that of the largest search engine’s display CTRs.

Facebook’s Dominance Over Google in CTR
According to a top senior marketing consultant, the social network has been dominating Google in this aspect for over a year now. Its CTR is growing faster than that of Google. But the search giant is itself working on its new features to close in and overtake the social site. It has recently launched the Customer Match Feature, which is expected to help it gain a lot of lost ground.
Studies show that Facebook’s ad CTR has grown by more than 35% over the last year. This proves that its focus on targeting is offering good returns. Advertisers worldwide are increasingly using the social site and getting positive impressions. This has been confirmed by hundreds of senior marketing consultant globally.
Google’s CTR Growth
On the other hand, Google’s display CTRs have grown by around 25% over the last year. Even when Google announced its new feature, it shows that the search giant is facing stiff competition and desires to take advantage of its targeting data for improving its display performance. The new feature, Customer Match, will allow marketers to target audience based on their email addresses. You will also be able to target others who match the target audience across Google’s properties like Google Search, Gmail and YouTube.
The Customer Match feature allows marketers to load list of email addresses they already have. The addresses are then matched to the users who are logged in Google. It will then develop ads/campaigns to target these users.
According to leading social media experts, 7 out of 10 online consumers are influenced by the timing, relevance and quality of your message. If you get these factors right, most of your target audience will start building a positive perception of your brand.
Facebook may be growing at a faster rate more recently, but with multiple web properties and platforms, Google has a long term edge. Advertisers have a wider ranging reach over its platforms. But at the same time, advertisers on the social network are gaining better traction for the moment being. How long this growth will last is another story. But Facebook itself is working on expanding its horizons in the near future.

Ways Of Promoting Brands

Online marketing is helpful for bigger as well as smaller brands. If you are a start up, you can take full advantage of online marketing and generate more leads. This is one of the most cost effective solutions for anyone who does not have a big budget to spend on marketing and promotion. You can find many free tools online that will help you send emails, fliers, brochures, and all content generated online to your potential clients. This is one of the fastest and easiest ways to reach your customers.

SEO techniques

The search engine optimization is one of the most potent techniques to gain a maximum reach for your brand by generating content. There are many agencies that provide these services additionally to providing web designing and web content services. Everything is getting digitized. Even restaurants are using the digital menu boards instead of traditional menus, because it is easy for the customer to browse through the options and make a decision. Restaurants too can take advantage of SEO and get more customers and improvise their services through the feedback and online reviews.

Create a buzz

Though digital menu boards are in vogue in most of the eating joints, they are also providing a Wi-Fi service in an exchange for getting likes on the Facebook page of their eating joints.

• The best thing about using these digitized carte is that, it becomes easy for the customer to read it with a back light thrown on them, and place an order.

• You can also order food online, and use coupons if you have. Many eating joints come up with online and offline campaigns in order to create a buzz. It could be anything from introducing a new dish or giving you heavy discounts on a single day.

• A buzz is also created when you have something unique to offer that proves to be your competitive advantage.

• You can come up with numerous ideas to create a buzz for any brands online and offline.


Content can be generated in any format. It could be generated in the form of text, audio, video, animation, visual, or any mixed format. The main purpose is to attract the attention of the users and generate curiosity in them. Once the user is able to take an interest in the content you generate and finds it interesting, the user will also feel the need to share it. So, you must develop content that is sharable. This could be challenging, but requires a certain amount of brainstorming.


No matter how good your product is, it is impossible to get the word out and create more awareness about your brand unless and until you know how to promote your brand. So, learn the tools and techniques to promote your business if you do not want to hire an agency.