How To Build Brand Perception Amongst Consumers?

Posted on by Duilio Mancini Marketing Services

Brand perception is very important. It is so important that sometimes brand gain success solely on the basis of feeling created in the psyche of the consumer. Marketers say that 80% of purchases are based on emotions and so role of a brand manager is to formulate strategies that help consumers identify with the products that they use and consider them as part of their personality.

There are various ways to create a brand identity and cash it for generating sale. Here are mentioned a few of them.

Logo designing: Brand logo is supposed to be the first identifying feature. Digital banner designer can also work upon brand logo and create one that can ring bells in the mind in the very first glimpse. Creative designers research a lot, gain opinions and try finding the thought about the logo to understand how it is being perceived.

Banner designing: A banner can be just an image or it may be a complete landscape. It can also be just a sentence or a combination of few words with a picture at the back. Companies hire the services of a digital banner designer who can create a quality banner telling nice story to the viewer. Banner leaves a long-lasting impression on the mind of a consumer and is supposed to extend curiosity generated by the logo.

Advertisement copy: Advertisement copy is the voice of the brand. Producer has to be very clear on the premise of what message he wants to convey to the consumer. Role of ad copy is to generate a feeling of indispensability about the product in the consumer’s mind. Also, ad copy has to go with the consumer’s profile. When the target audience is filthy rich consumers, ad copy saying product to be cost-effective is not going to create any curiosity. Thus, use words wisely.

Brand Archetypes: Every promotion campaign has to have a personality. Products are meant to become a part of user’s daily life and so it is important to generate a profile that has personality traits which any user can easily identify with. For example, Apple is considered to be a visionary, whereas Microsoft is a next door girl.

Word of mouth: When many people start saying same thing at a time, people start believing it. So, the best way to create a brand perception is by talking about it. Organizations should start talking about the product by creating a discussion forum comprising of the company insiders. This group then should share their conversation among people of outer circle. The ripple effect generated can help create a buzz about the product.

Building brand perception is the first step towards making the product a new rage. So, think wise but act emotionally; it can help touch the right chord.

Facebook’s Display CTR Grows Faster Than Google’s CTR

Posted on by Duilio Mancini Marketing Services

Today, Facebook is the largest social media site with almost 1.5 billion active users. The unique thing about the social network is that it continues to grow without showing any signs of slow down. This is in stark contrast to the story of Orkut that wound up gloomily some time ago. According to the latest advertising report, Facebook’s CTRs also show consistent growth. In fact, its click-through-rate growth is growing even faster than that of the largest search engine’s display CTRs.

Facebook’s Dominance Over Google in CTR
According to a top senior marketing consultant, the social network has been dominating Google in this aspect for over a year now. Its CTR is growing faster than that of Google. But the search giant is itself working on its new features to close in and overtake the social site. It has recently launched the Customer Match Feature, which is expected to help it gain a lot of lost ground.
Studies show that Facebook’s ad CTR has grown by more than 35% over the last year. This proves that its focus on targeting is offering good returns. Advertisers worldwide are increasingly using the social site and getting positive impressions. This has been confirmed by hundreds of senior marketing consultant globally.
Google’s CTR Growth
On the other hand, Google’s display CTRs have grown by around 25% over the last year. Even when Google announced its new feature, it shows that the search giant is facing stiff competition and desires to take advantage of its targeting data for improving its display performance. The new feature, Customer Match, will allow marketers to target audience based on their email addresses. You will also be able to target others who match the target audience across Google’s properties like Google Search, Gmail and YouTube.
The Customer Match feature allows marketers to load list of email addresses they already have. The addresses are then matched to the users who are logged in Google. It will then develop ads/campaigns to target these users.
According to leading social media experts, 7 out of 10 online consumers are influenced by the timing, relevance and quality of your message. If you get these factors right, most of your target audience will start building a positive perception of your brand.
Facebook may be growing at a faster rate more recently, but with multiple web properties and platforms, Google has a long term edge. Advertisers have a wider ranging reach over its platforms. But at the same time, advertisers on the social network are gaining better traction for the moment being. How long this growth will last is another story. But Facebook itself is working on expanding its horizons in the near future.

Ways Of Promoting Brands

Posted on by Duilio Mancini Marketing Services

Online marketing is helpful for bigger as well as smaller brands. If you are a start up, you can take full advantage of online marketing and generate more leads. This is one of the most cost effective solutions for anyone who does not have a big budget to spend on marketing and promotion. You can find many free tools online that will help you send emails, fliers, brochures, and all content generated online to your potential clients. This is one of the fastest and easiest ways to reach your customers.

SEO techniques

The search engine optimization is one of the most potent techniques to gain a maximum reach for your brand by generating content. There are many agencies that provide these services additionally to providing web designing and web content services. Everything is getting digitized. Even restaurants are using the digital menu boards instead of traditional menus, because it is easy for the customer to browse through the options and make a decision. Restaurants too can take advantage of SEO and get more customers and improvise their services through the feedback and online reviews.

Create a buzz

• Though digital menu boards are in vogue in most of the eating joints, they are also providing a Wi-Fi service in an exchange for getting likes on the Facebook page of their eating joints.

• The best thing about using these digitized carte is that, it becomes easy for the customer to read it with a back light thrown on them, and place an order.

• You can also order food online, and use coupons if you have. Many eating joints come up with online and offline campaigns in order to create a buzz. It could be anything from introducing a new dish or giving you heavy discounts on a single day.

• A buzz is also created when you have something unique to offer that proves to be your competitive advantage.

• You can come up with numerous ideas to create a buzz for any brands online and offline.

Content

Content can be generated in any format. It could be generated in the form of text, audio, video, animation, visual, or any mixed format. The main purpose is to attract the attention of the users and generate curiosity in them. Once the user is able to take an interest in the content you generate and finds it interesting, the user will also feel the need to share it. So, you must develop content that is sharable. This could be challenging, but requires a certain amount of brainstorming.

Conclusion

No matter how good your product is, it is impossible to get the word out and create more awareness about your brand unless and until you know how to promote your brand. So, learn the tools and techniques to promote your business if you do not want to hire an agency.

Turn Your Passion For Writing Into A Profession

Posted on by Duilio Mancini Marketing Services

In recent days, lives are tied up with hectic work schedule and mundane tasks that are to be carried out in regular routine. To break free from the boredom and to have some spice in life, hobbies and passions play a major part. So, what exactly you like doing as your pass time? If you have flair for writing, you can exploit your liking in a number of ways.
You can also sell story online and turn your passion into a second profession. This is an amazing way to utilise your hobby and flair for writing. If you have flair for writing stories, you can simply do it in your free time. You can write amazing stories and add photos to them and then try selling them online. You can make a lot of money as your second profession by selling your real life story.

Besides selling life stories, you can also pen down fictions or other stories that may attract the readers and you can sell story online. Nowadays, with everything happening over the Internet, reading stories has also become online. Besides stories, you can also sell celebrity photos online. Nowadays, nobody likes to drive up to the stores, stand in queues to buy stuffs. So, photo buying can be easily done online that can fetch you a lot of money. However, the nature of photos that you capture will determine how much earnings you will have.
In addition to selling, you can also sell your videos or personal stories to the newspapers, television networks and magazines. Nowadays, there are ample of such newspapers and magazines in their digital version. So, there will be no dearth of opportunities for you to sell your stuffs through the right way and earn money. However, you have to get in touch with a specialist business that deals with these things regularly.
Videos are also highly sought after things over the Internet. So, you can also make good money by selling videos. If you are interested in selling celebrity videos, then there are a lot of right avenues to do so and a specialist business can only guide you in it. If you try to do it yourself, it might be confusing for you.
So, it’s very easy to rise to fame and earn a lot by using your passion for writing.
Hobbies can help you stay happy
People have hundreds of different hobbies and passions. There are few people in this world who don’t have any specific hobbies or likings. There are different kinds of hobbies that one can have like writing, photographing, singing or dancing, collecting stamps, and hundreds of others. Hobbies are also the best pass time that one can have. It brings in joy and motivation in one’s life.

Print Marketing- Give An Edge To Your Business!

Posted on by Duilio Mancini Product Marketing

A brochure is an informative publication often used in advertising and marketing purposes. Brochures are often referred to as pamphlets, booklets or leaflets. A well-designed brochure can be a collectible item, owing its captivating visual effects and amount of product-specific details featured in it. 

Using brochures as a marketing tool
Brochure printing in Auckland can serve as an effective marketing tool and focuses entirely on a business and its offerings. A brochure with engaging content and eye-catching images gets the undivided attention of potential customers, who browse through it. Brochures are versatile pieces of promotional literature with printed information used for promoting almost every type of product and/or service, and almost everywhere, right from the reception desk to the promotional events. They come in several formats including menus, product guides, flyers, and newsletters.
Brochures can help you get better ROI
The purpose of promotional literature such as brochures is to create consumer awareness, trigger interest, and catapult sales. Invigorating design and powerful content can really help a business garner amazing response. And brochure printing is an important marketing medium to assist the firms make higher returns on investment (ROI). These will usually catalyse a constructive response from a target marketplace. Also, these are a cost-effective way to represent an organization.
Planning brochures is not an easy feat and experienced people are required to design and print them for you
Drafting a brochure is important. Some vital elements while designing a lay out include contact information, mailing addresses, front cover, features/benefits and a brief write-up about the company. Once the brochure is planned and designed, one should look out for good providers of printing brochures. One must check if the firm you intend to hire for printing the brochures has the necessary expertise to print large quantities of high quality materials. This can be established by the years of experience in printing sector and the kind of equipments they use. A business that utilizes the latest printing systems is recommended for higher quality outcomes.
To develop high quality, professional and visually appealing brochures, it is important to keep few guidelines in mind. Size, colours, paper density, creative finishes, cover designs and lay-outs define the final outcome. Incorrectly sized brochure artwork can warp the design and negatively influence the overall impression of the brochure. For a highly professional full-colour brochure, one can invest in a decent printed colour swatch chart or have the computer screen and graphic design program calibrated. The brochures they must be printed on professional brochure papers. A higher GSM (grams per square metre) means a thicker paper which may create a more professional look for the brochures. There are several types of finishes (untreated, matte or gloss), each with unique qualities to suit for specific tasks. The aim is to have a finished product that perfectly fits with your brand image.

Make The Most Of Your Networking Skills To Promote Your Business

Posted on by Duilio Mancini Printing Services

The primary requirement for any enterprise to survive is to reach out to more and more customers on a daily basis. That is also going to be as crucial as the ability of the company to improve the manner in which it will be taken care of the networking of the professionals who are working with it. But that is not something that can be done with a very lackadaisical approach. A systematic plan will have to be implemented so that people can be made aware of the availability of the commodity as well as the staff who are working for the company and will be able to implement the various fundamentals.

Identity matters a lot

The most important thing that would make people value the employees of a particular form is the identity that they attribute to themselves. Following that, people will attribute an identity which they may think to be more important. It is in this regard that it may be important to emphasize the use of business cards in Perth Wa. The mere fact that a person will possess one implies that he or she holds an important post in the company and will be able to take care of any services that may be required from them.

Sense of importance

Another quality that is derived from the possession of business cards is that people feel that they are important. But that is not something that should be valued at only the superficial level. They are made to feel that they are contributing to the progress in the efforts of the enterprise and that is why they have been given something with which they can prove their identity. 

Conveying the valuable information

The moment you will begin to start networking with other people, they will start asking for information such as your address and telephone number. Also, other electronic identification systems will be required. Instead of giving all of this one by one, presenting something that has all of this information in one place will be a far easier bargain.

Saves time

The moment you decide to communicate with the client in this way, you will be saving up on effective time. The primary information will have been conveyed and you will not have to bother about having to do it one at a time. Also, when you find that you are not able to get in touch with a particular client or vendor, leaving an identification device will help them in getting in touch with you. They will have no illusions whatsoever. You may also consider the option of attaching your logo and contact details, in your personal email, so as to turn it even more effective.